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January 30, 2015

Style File + L'Oreal Pure Red | My week in rouge

I've always staunchly believed that some things are eternal like, polka dots and a string of pearls. Well, add red lips to that list as well. Ever since I discovered a shiny red tube on my mothers dresser at age 8; it has made numerous appearances on Style File and there has been no looking back.

So you can imagine my obvious excitement when L'Oreal released the Color Riche collection star lipsticks in 7 shades from the family of reds selected by their Indian and international ambassadors. I've always found red to be a shade that, not only gives me a Rihanna worthy pout but also instills sexiness and confidence within me like nothing else can.


With the L'Oreal Pure Red collection, I've put together a lookbook with a shade of red for every day of the week. The wonderful benefit of it all is the way it allowed me to experiment with various hues of red for a week. While swatches are great; eating, drink and living in a lipstick is whole different ball game and a very enjoyable one I must say!
Take a look at how I work my week in rouge

Monday: Gearing up with Pure Scarleto

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Complete look here

While it maybe a day disdained by Garfield and most of the population, Monday and the week ahead is best begun on a bright note which obviously means, a rich red pout. My weapon of choice on Monday is Blake Lively's Pure Scarleto, a bright red with blue undertones that looks dashing. Even while adjusting to the chaos of the week ahead, the pairing of dark rimmed eyes and a blowout with my lipstick makes me ready to take you on, Monday!

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Tuesday: Sophistication extraordinaire with Pure Garnet

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Complete look here

The week is in motion and it's time to experiment on Tuesday with Sonam Kapoor's Pure Garnet, a deep red with an undercurrent of burgundy.With it's creamy finish, it goes on like a dream and hours later even after a snack, there it is, intact like I just applied it. My highlighted eyes, gold accents and messy side bun paired with the lipstick make for a winter ready look on Tuesday.

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Wednesday: Fired up with Pure Fire
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By the middle of the week, things are starting to get a little dull so I decide to ignite a spark with Li Bingbing's Pure Fire, a tangerine orange shade which is bright and feisty. I've styled a L'Oreal orange shade prior as well so this time around, it was only a tad intimidating. Keeping all the focus on the stunning shade, I went for a gold glitter eyeliner and head scarf in complimentary tones!

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Thursday: Getting down to business with Pure Vermeil

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It's pre-Friday which means its time to hanker down to complete pending work and obviously, get set for the weekend. I've chosen Fan Bingbing's Pure Vermeil for the task, which is a reddish coral shade with a peach tinge - any day look would be easily complimented with such a delicate, fresh shade! So while I'm getting down to business with my cat eye spectacles, a turquoise eyeliner and loose curls are my ideal fun pairing with the shade.

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Friday: Easy breezy with Pure Brick

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While you may be physically present on a Friday, often enough, your mind has already wandered away. I chose Aishwarya Rai Bachchan's Pure Brick which is a muted brown toned red for that nonchalance that says,"'Oh, it's Friday? I barely even noticed!" For a cozy evening, I paired my lipstick with bronze eyes and a fishtail braid. Although being from the red family, it's a wonderful shade that is work appropriate and adds a formal touch.

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Saturday: Paint the town red with Pure Rouge


It's time to party it up and my only fitting accomplice is Freida Pinto's Pure Rouge which is a deep red with blue undertones and my favorite shade from the collection. It's glamorous and striking, perfect for those chic looks. My curly bob and winged eyeliner pair well with this delightful shade for an effortlessly stylish look on Saturday!

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Sunday: Pretty pleasant with Pure Amaranthe

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I enjoy my Sundays with good conversation, late brunch and merry making so Gong Li's Pure Amaranthe, a bright pink with fuchsia undertones is a fantastic pick! It's a pleasant, feminine shade for those delightful day looks. I've paired the pretty shade with a complimentary purple eyeliner, florals and a straight long bob - Sunday well done!

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The launch of the wonderful collection was a delightful event where a bunch of exclusive bloggers were fussed over and pampered to the hilt; with makeup and hair by the wonderful Namrata Soni, delectable eats and topped off with a L'Oreal digital campaign shoot by Rema Chaudhary!

After a week of living in the L'Oreal Pure Red collection, assessing them is easy peasy. The glossy black packaging consists of gold signatures of the ambasadors and a bullet of the respective shades, which is extremely helpful. While they go on creamy at application, they set as a moist matte which doesn't dry up the lips. I could write sonnets about the staying power alone - even after eating, drinking, sweating and other daily tasks, they stay put like a tough teacher on a naughty student and just do not budge. At Rs.995 for 4.2 gms, it is expensive but a premium star collection with fantastic quality justifies it in my books. With 7 different shades made to compliment every skin tone, whether you are wheatish or dusky, the L'Oreal Pure Red collection is one I'd advise you not  to miss!

xo
Dayle

Disclaimer: Sponsored story with honest, genuine opinions

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