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January 25, 2015

Style File + Maandna | Midas Touch

I've always admired Indian ethnic wear, but it's been more of an admiration from afar, like you would have for a majestic tiger. The root of this boils down to a certain brand of tomfoolery involving the first saree ever draped on me. I soon resigned myself to the fact that I possibly had the Midas touch when it came to Indian wear and ever since then, I've stood at arms length, watching the tiger wander, rather warily. I've taken a plunge now and then, playing dressup in an Indian fusion saree but I've always been on the lookout for Indian wear that is comfortable and efficient and doesn't skimp on the style quotient.


Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun

That's why I was thrilled to discover Maandna, a new kid on the block ethnic wear brand that checks all these boxes. Their silhouettes are flowing and allow ease in movement; while the pure cotton fabric, which is a luxury in today's time, make the garments extremely comfortable to wear. The collection is sprinkled with bright hues and neutral ones as well, making it apt for just about any occasion. 

Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun

Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun

Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun

Maandna Kurta | Topshop denims | Dobhai kolhapuris via Myntra | Forever 21 earrings | Marks & Spencer clutch c/o | Daniel Wellington 'Classy York' watch | Street stall bought bangles via Colaba Causeway | L'Oreal Color Riche Pure Garnet on my lips | Faces 'Bronze' + Maybelline 'The winner takes it all' on my nails 

Photography: Leo Alemao / Style File  

Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun, Iced tea

Kurta, Jewellery, Earrings, Bindi, Salwar, Indian, Traditional, Ethnic, Clutch, Side bun

The embroidery work on the garments is all handcrafted by the desert artisans in Bikaner which makes it so extraordinary for your clothing to have a personal touch. Even with their easy vibe, you can dress the kurtas up or down for the right fit for you. I chose this pure white kurta with gold accents to play around with, especially since I adore how the mirror work and kashida embroidery add a touch of red. With a metallic french manicure, a messy side bun and a burgundy pout to boot, I kept the look simple and elegant.

You know how I've always been fond of Flipkart so as the Maandna collection is available exclusively on Flipkart all at such attractive, affordable rates; I'd suggest you drop in there at breakneck speed and grab it in ever possible style. And don't stop at just one piece!

Indian wear is such a rarity on Style File and while I'm usually apprehensive to indulge in it, Maandna makes it a smooth, pleasant experience. I doubt I'll be watching the tigers from afar again.

xo
Dayle

Disclaimer: Sponsored story with honest, genuine opinions

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