Style Files | Are numbers more important than quality?

When I created my blog in 2011, I had no idea what I was doing and that there were a handful of bloggers in the same city doing the same thing. The digital landscape has changed drastically since then. Blogging is now a serious occupation which so many people are choosing. That's great because the growth in blogging has opened up new avenues for so many, creating healthy competition and high quality content.

Well, that's actually what should have happened. In reality, it didn't. Brace yourself, I'm about to drop some knowledge. Anyone who studied economics 101 will tell you that competition encourages sellers to battle for the top spot by producing high quality goods. In this case, sellers are bloggers/influencers and the goods; their content. So imagine what would happen if they didn't need to organically fight for their seat at the table; that they could just purchase it. That would ruin the balance of the cycle, right? Since the competition would be rigged, there wouldn't be any need to prove themselves and hence, there would a drop in quality.

An image of a woman taking a picture on her phone of a landscape with palm trees as the wind blows her hair

That's exactly what happened in the past 3 years. As the digital sphere got saturated, more bloggers and influencers naturally, wanted their recognition; which leads to big bucks, presents every time you enter the house and sponsored foreign trips. But to be good enough to organically earn that recognition takes incredible amounts of high quality content and patience. Ain't nobody got time for that, at least that's what a large chunk of the influencer sphere thought. Instead of playing the waiting game, they just went out and purchased a bunch of followers.

These are a bunch of bots that inflate the follower count and provide generic engagement. Remember those 'lovely pic' or 'great page' comments? In all likelihood, those are the work of internet robots. Purchasing followers is now pretty common and sort-of an industry secret. It's like plastic surgery - everyone does it but they'd never admit it. They write it down to hard work and strong content; which translates to good genes and 8 glasses of water in the plastic surgery parallel.

An image of macarons in flavours of chocolate, pistachio, caramel and strawberry on a white background being served for dessert

Photography: Raynor Pereira / Style File 

For newbies, fake followers are a starter kit to establish themselves as social media influencers. For more experienced ones, a high follower count is a stepping stone to the digital table which comes with its fare share of designer freebies and press junkets every month. This has led to viscous cycle of joining Instagram, buying a pack of followers, crossing a few thousands every couple of days and finally, being recognised without the realisation that the followers are nothing but empty space.

Saw that I didn't mention quality in the above equation? Because, there's none. Since there's no need to prove oneself, quality is redundant. Who needs to think about styling, shooting, editing and writing blog posts when you can directly upload a grainy selfie on Instagram and buy a few hundred likes for it. To answer my title question; yes, numbers are currently more important that quality.

The silver lining is that the above practices don't apply to every blogger and influencer in the digital space. Like me, there are those who focus on creating thoughtfully worded pieces, carefully shot images and sensibly styled looks rather than playing the numbers game. It may come at the cost of projects and big bucks but if one can afford that, having ethics in the blurry digital world is empowering. Today may be about numbers but tomorrow may not. A day will come where collaborators want accountability and quality, not just bots double-tapping. That day is almost here.


Personal style | Daily diary: edition 4

Getting dressed follows the same daily cycle. At night, I'm brimming with inspiration after browsing through Instagram and Pinterest. So I envision myself waltzing into work with perfectly coiffed hair, impeccable makeup and meticulous styling. In the morning, it's a whole different story.

A collage image of a young woman wearing a crop top and trousers, a blazer and leopard print skirt and a sequin dress and fur coat

Somewhere between snoozing my alarm for the 3rd time and taking sips of coffee, I usually fall short of my expectations and can't blame anyone but myself for it. Slowly however, I'm adjusting my morning person notions, sleeping more soundly and uplifting my daily dressing, one trouser leg at a time.

An image of a young woman wearing a cream blazer, black tank top and leopard print skirt with tong sandals, givenchy antigona satchel and curly long bob hairstyle

Here, I decided to take my style up a notch and blazer up for a work event. The end result of neutral tones and punchy leopard prints looked even better than I expected. Don't miss the curly long bob and peach tinged cheeks.

An image of a young woman wearing a floral printed off shoulder blouse and black wide legged trousers

While I love how these trousers [previously worn here] look on a hanger, I've always been apprehensive about drowning in their roominess. Somehow, that wasn't the case with this outfit. My billowy blouse [previously worn here] and flared trousers were perfectly in sync and surprisingly comfortable.

An image of a young woman in a striped tshirt, black shorts, black sneakers and pink tote taking a selfie in a clothing store mirror

I can't resist a good full length mirror; which is probably some of the reason daily diaries exists. In the men's department (yawn), I took a moment to snap my look, one I'm extremely comfortable in and prefer on weekends. A recurring item you'll notice through my pictures is my new girly pink FitBit and gorgeous Kate Spade iPhone cover. Over here, I've stuck to the classic black and whites while playing it up with my favourite pink tote [previously worn here]

An image of a young woman wearing a printed long sleeved crop top, high waist pegged trousers and fur sliders with red lipstick

Now this was a look that was a step apart from my regular personal style. Since I was feeling experimental for a dinner party, I brought out this printed crop top [previously worn here] which I hadn't removed in years, pegged trousers and chic fur sliders. Experimenting every once in a while can be a whole lot of fun.

An image of a young woman wearing a blue denim shirt with white jeans, tan sandals and a louis vuitton monogram handbag taking a selfie in a mirror at a hotel

For a particularly hectic day between events, work and meetings, I chose this no-brainer denim on denim outfit. Of course, the washes were different colours or else I'd end up looking like this. Along with it, neutral tones, my neverfull [previously worn here] and red lips that I can bank on. The end result of this look; with tan and denim coming together, was particularly satisfying.

An image of a young woman wearing a pink striped shirt, faux leather leggings, black sneakers and a pink fitbit

On a choc-o-block Monday at work, I kept on track with my schedule wearing an outfit that combines sporty and formal..sort of. I nicked my brother's shirt, slipped into my faux leather leggings (duh, it's autumn) and threw on my current favourite sneaks. Can you really go wrong with candy stripes and a leather finish? I think not.

An image of a young woman wearing a printed blouse with ruffled sleeves, black leggings and black tong sandals taking a selfie in a mirror at a fine dining restaurant

When heading for birthday date at a fine dining restaurant, I scrambled home from work and quickly spruced up. This look was the result, which hid the fact that I had been on my feet for 9 hours well. Along with my printed top with ruffled sleeves and basic leggings, I attempted to get beach waves with sea salt spray. I was out of the door so quickly with soppy wet hair that I ended up with Great Gatsby-like curls! Ah well, you can't win everything.
An image of a young woman wearing a black sequin dress, a white fur jacket, black ankle strap sandals with glitter heels and red lips

Yes, I did save my best for last. Although Mumbai winters are notoriously sticky, I did find one chilly day where I got to flaunt this wonderful combination of fur and sequins. With it, I also wore tight curls, red lips and Cindrella-like shoes with sparkling heels.





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