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Personal Style | Golden Hour

The chill in the air and the crunch in my step have signalled that the crisp, cosy season on Autumn, one that tops my most-loved list, is here to stay. I could write sonnets about the many things I love about fall but from them all; the early evenings are my favorites. The flaxen light falls gently and bathes everything in its path, from skyscrapers to pedestrians and in that blink-and-miss period of time; the world seems comforting and serene, even just for a little while.

That blissful hour that illuminates all is the most opportune one, which brims with possibility. It is that moment where all the forces align and the timings just right, which is what I experienced when we shot for this post. The golden hue, a heart filled with memories and a state of mind with indefinite promise, it all converged right then.

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

Max Fashion India red and gold salwar suit c/o |  Forever 21 drop earrings | Street bought gold kolhapuri chappals | L'Oreal Collection Star Pure Red in 'Pure Scarleto' lipstick [reviewed here] | Boots 17 in 'Risky Red' nail varnish
 
Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories
   Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

Dayle Pereira, blogger at Style File, starts the festive season in India post Diwali in a traditional salwar kameez Max Fashion India suit in ethnic shades of red and gold with a red lip and gold accessories

 Photography: Raynor Pereira / Style File

The latter part of 2015 a.k.a. the festive season has begun with a bang and even though Diwali is past us, there is never a better time to amp up the desi quotient in traditional red and gold. When it comes to Indian wear, I take baby steps because of a rather humorous first attempt at wearing a saree, but since then, I've successfully worn ethnic wear that's manageable and easy on the eyes as well. 

That's why, when I coyly unwrapped this stunning salwar suit that Max Fashion sent me this festive season, it was a delight in more ways than one. It sits comfortably on my frame, looks decadent but is a feather weight and celebrates the tradition of India, especially this season and all year through.

xo
Dayle

Style Files | The power of social media

Recently, social media has been witness to a lively discussion on the very subject of social media. For the unaware, here's how it began. 19 year old Essena O'Neill, was a social media influencer based in Australia; a pretty young thing with immense popularity charting over half a million Instagram followers and two lakh YouTube subscribers. That was until she sensationally quit all social media platforms (which was her primary source of income), leaving nothing in its wake. Once her statement was out, she opened up about her longing for social approval and the lengths that the business can reach. Essena has now started a project Lets Be Game Changers, going to the extent of re-uploading her previous images on her website with captions telling the true story behind the picture.

As an individual with career in the digital sphere, I love using social media, for a variety of reasons. Topping that list would be, the ability to share my thoughts and creatively seek different directions; which I'm incredibly grateful that Style File and its social media channels have enabled me to pursue. However, the debate that arises is not on whether I enjoy using social media or not. Is is about the validity we gain from it, which ties social media and our self esteem together, further pushing the need making us more reliant on it.

Dayle Pereira of Style File India highlights an example of an ideal Instagram feed with a picture of a purple orchid flower in the garden
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I've previously blogged about a few things I've been apprehensive to share because they break the mold on what a stereotypical fashion blogger should be. While that was three years ago; my views remained unchanged, especially that of the number game. Before social media had the clout it holds today, blogging was more simplistic. This is not true anymore because the incessant need for ever increasing numbers has led to the extent of purchasing followers to keep up with the Jones'.

You've got to admit, when you see the likes shoot up for that rosy toned selfie of yours, it massages your self-esteem just a little bit more; which can be a good thing! One of the best parts of social media is the positive impact it can have. Similarly, the Eff Your Beauty Standards campaign embraces a body positive stance and The Power of Makeup campaign took a stand on makeup shaming. Those are just two instances and there are a million more that prove how truly powerful social media is. So unleashing that power while maintaining authenticity online, that lies in your hand.

Dayle Pereira of Style File believes in the power of social media and for its power to be harnessed properly
Image by Raynor Pereira
It goes without saying that posting on social media often has certain dictum's that are generally adhered to. You will see scenic locales and pretty plates of food at brunch. What you do not see is the messy inner section of your handbag and an undesired pimple cropping up on the chin. It is extremely easy to mask what is mundane and paint a rosy picture. The reason why we follow these made-up guidelines goes back to the debate on how the perfect picture will gain the most likes and validate our self-esteem. Don't get me wrong, everyone likes a pretty picture but pretty can't be the sole dictator of posting a picture - I like when mine has a story behind it.


A wise man once said, "With great power, comes great responsibility" In the same vein, having the power of social media is like holding a magical elixir in the palm of your hand - its potential is enormous. Using that very potential to the best of its ability, is up to you. What you upload or what you don't, how much a like affects your mood or whether it doesn't, the amount of your life you share or what you don't - that's your call. With influencer marketing reaching new heights, it is up to influencers to find the sweet spot that balances the validity that social media has on readers with the need for a genuine opinion, whether it be in their brand associations or sharing a viewpoint.

Dayle Pereira of Style File highlights an example of an ideal Instagram post with a picture of a black forest cake with whipped cream, chocolate and cherries
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We can sit up all night and debate about how Essena is a brave girl to bare it all or just a publicity seeker that's using her fame cleverly but there is a lesson to be learned. Your standing on social media is not the be all and end all. There's a lot that goes behind the making of a picture and just because it looks perfect, does not mean it is. You can do without the Internet every once in a while and FOMO be damned, it can be really good for you.

xo
Dayle

DIY | Gift in a jar ~ Diwali edition

As autumn is just around the corner, so is the impending festive season of Diwali. Besides adorning the house and lighting a sparkler or two, it won't be long before the proverbial question about gifting arises. While I'm no pro at gifting for the festival of lights, I've witnessed my fair share of mithai boxes and dry fruit cases to know that a personalized, thoughtful present is always well appreciated. That is when I decided to give this whole festive gifting business a more contemporary spin.

This Diwali, give your gifting a contemporary edge by choosing the DIY or Do-It-Yourself project which is a package of numerous individual traditional Diwali gifts within a mason jar by Dayle Pereira of Style File

Now if the Style File archives have taught us anything; it is that I have a mild obsession with jars, especially of the mason variety. So what better way to combine my favorite decor item and stay true to the elements of the festival of lights than with a Diwali themed jar as a well-thought, refreshing present.

This Diwali, give your gifting a contemporary edge by choosing the DIY or Do-It-Yourself project which is a package of numerous individual traditional Diwali gifts within a mason jar by Dayle Pereira of Style File


For my jar, I've kept the theme to include generic items that are apt as per Diwali traditions as well as a little something something for those with a sweet tooth. The wondrous aspect of this project is how you can customize your jar just the way you like as the items that you include within it can vary depending on the person being gifted. If the individual has an affinity for decor, include a candle or if they are particular about a relaxed vibe in their home, throw in an essential oil.
  
This Diwali, give your gifting a contemporary edge by choosing the DIY or Do-It-Yourself project which is a package of numerous individual traditional Diwali gifts within a mason jar by Dayle Pereira of Style File


Take a lesson from Drake and start from the bottom; of the jar that is. My base is layered with beads and foil confetti to add a more wholesome quality to the jar overall. Next, take your most heavy item and place it on the floor of your jar which, for me, are the potlis of organic rangoli colour. Then stack your item which is slighter lighter, which is my tea light candles. Finally, top it up with your lightest item which are my chocolates.

This Diwali, give your gifting a contemporary edge by choosing the DIY or Do-It-Yourself project which is a package of numerous individual traditional Diwali gifts within a mason jar by Dayle Pereira of Style File



 To finish it off, sprinkle a little more confetti over the items. Start sealing the jar by spreading your fabric tightly over the mouth of the jar and tie a rubber band around the neck to keep it taut. Then with the help of a ribbon, conceal the rubber band by tying a bow around it.
  
This Diwali, give your gifting a contemporary edge by choosing the DIY or Do-It-Yourself project which is a package of numerous individual traditional Diwali gifts within a mason jar by Dayle Pereira of Style File


Depending on the size of the jar, you can pack more or less items within it. It is a good idea to pack edibles in a separate package before layering it with the other items in the jar. Finally, there you have it - your Diwali themed gift in a jar is personal and modern while staying true to the festival of lights.

Here's to a warm and prosperous Diwali!

xo
Dayle

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