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August 24, 2013

Why we need fashion week

We're the average women - the type that enjoy street shopping and the once in awhile high street purchase, who have the irrevocable love for shoes and bags, who have day jobs at offices and as students and who love to try new products that are out in stores. Basically, we're all the typical girl-next-door. So why do we, as everyday women need something like fashion week?
Two and a half years ago, as an average college student and a non-blogger, fashion week was an event that I had never really thought about in detail and one which I believed didn't have an impact on a girl like me. Today, as a blogger and as someone with an insider's perspective into the business of fashion, I realised that two and a half years ago, I couldn't have been more wrong. Fashion week is an event which does have an impact on our lives and as everyday women, we do need it for a number of reasons.
The influence of fashion in everyday tasks

  • For one, fashion week discovers new talent every year. Old may be gold but it can sure get monotonous. Every year, a bunch of young hopefuls are thrust into the limelight and given the opportunity to showcase their collections to the audience and to the world at large which helps them climb the fashion ladder, one step at a time. Fresh talent is something to look for as a new perspective into style is always refreshing.
  • Secondly, fashion week creates trends. Whether it is the neon shirt you're in, the pastel jeans you love or the one-shouldered dress you were gifted for your birthday; all of them are trends that are popularised at the highest level in the industry with designers which catch on to high street stores like everyones favorite Zara and further on to street stalls. That is also the reason why you can find trendy clothing and accessories at street stalls which are duplicates of those by designers and high street stores because that is how wide the influence of the fashion industry is. Do take a look at this clip from my all-time favorite movie, The Devil Wears Prada which explains my point brilliantly.
  • And finally, fashion week fuels the economy. Beyond just an increase in spending towards the purchase of all the designer goodies that have been showcased on the runway; the restaurants, the stationary shops, the taxis and autos and the cafes which are in and around the venue of fashion week are in higher demand than usual which provides a boost to the economy.


Currently: At Fashion Week

So as an everyday girl, if you think that fashion week has no impact on you, think again. It plays a part in your life without you even knowing it.

All images via my Instagram

PS: September is best known as fashion's biggest month due to the new upcoming winter season, the fashion weeks that take place and the fancy new fall campaigns that are unveiled. Since we are covering the ongoing Lakme Fashion Week, get set for September to be Style File's most fashionable month yet!

xo
Dayle

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