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October 7, 2014

Style Files | The first ever edition of Myntra Fashion Weekend

This weekend was a special one. Not only because of the summery weather but also because Mumbai and Style File got a chance to experience the first ever edition of Myntra Fashion Weekend. A unique concept, the Myntra Fashion Weekend was a 3 day fashion extravaganza of runway shows, designer pop-ups, DIY corners, street style and limitless shopping.

Pria Kataria Puri
Mandira Bedi
Marquee by Karan Johar for Vero Moda
One of the highlights for me was definitely the Vans shoes corner where we got a chance to play designer and sketch our very own pair of classic Vans ! As the DIY section on Style File suggests, I'm a big believer in getting down and dirty with colour, glitter and the works so not only was the entire process a blast but man, was I pleased with my designed pair of Vans or what!

(L) Shivan & Narresh for Stylista / (R) Monica Dogra for Stylista
Marquee by Karan Johar for Vero Moda
Paper Dolls, Girls on Film, Little Mistress
 The showcase of collections set the tone for the new season to come, just like the recent Lakme Fashion Week. From high-street to designer brands, celebrities came in full force in all aspects. Karan Johar debuted as designer for his Marquee collection at Vero Moda, Lisa Haydon curated pieces for Girls on Film, Little Mistress and Paper Dolls and Hrithik Roshan sizzled the ramp for his fitness range, HRX. The Shivan & Narresh collection for Stylista had me craving for summer while Masaba Gupta and Monica Dogra showcased their collections for Stylista, with comfortable silhouettes and pretty prints. Pria Kataria Puri saw a slew of bloggers playing showstoppers while being reminiscent of her previous collection. Mandira Bedi's line of sarees came as a pleasant surprise; contemporary while still staying true to their six yards of glory and playing showstopper was none other than television's Sunil Grover aka Gutthi !

(L) Shivan Narresh for Stylista / (R) Masaba Gupta for Stylista
Sunil Grover aka Gutthi and Mandira Bedi
Lisa Haydon for Paper Dolls, Girls on Film, Little Mistress
 Just a walk around the pop-up stores was an experience with so many pieces by niche brands and designer labels curated by Vogue, all under one roof. And if the shopping and browsing tires you out, there was always the express pedicure or the quickie hair styling that you could avail of to lift your spirits up.

Pria Kataria Puri
Miss Malini, Rhea Gupte, Karishma Rajani, Aanam Chashmawalla & Sherry Shroff for Pria Kataria Puri
Lisa Haydon for Paper Dolls, Girls on Film, Little Mistress
The idea of fashion being democratized appeals to me greatly and beyond just being one of the leading e-commerce websites of the nation, I'm thrilled to see Myntra take this step with MFWknd and do just that. I've always believed of fashion to be accessible and affordable while staying stylish which is exactly what Myntra Fashion Week has done.


So there's just one question on my mind; when's the next edition?

xo
Dayle

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